TD Bank‘s Twitter campaign using the hashtag #bankhuman may be one of the longest-running hashtag campaigns ever. Twitter reports tweets for #bankhuman as far back as December 31, 2012, and based on the wording of the tweet, that doesn’t seem to be the first use. The most recent use of theRead More
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Which is better for marketing: an original hashtag or one that is well-used? Well, Citibank has chosen a hashtag — #wellplayed — that was already in circulation for its most recent, summer-infused marketing effort, which began this month to promote its mobile banking. Here’s the bank’s latest #wellplayed tweet: Summer’s heatingRead More