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Analyze This: Improving Consumer Engagement Through Customer Analytics

Analyze This: Improving Consumer Engagement Through Customer Analytics

by February 3, 2015 at 8:00 pm 0 comments

Big data and customer analytics have and continue to be hot topics in retail banking. According to Bob Meara, senior analyst with Celent’s Banking practice, “62% of financial institutions in a recent Celent survey strongly believe that customer analytics offers significant competitive advantages and 53% strongly feel they need aRead More