Post Tagged with: "March Madness"

Capital One Repeats #RoadToOne Hashtag With Similar Success [VIDEO]

Capital One Repeats #RoadToOne Hashtag With Similar Success [VIDEO]

by March 23, 2016 at 10:46 am 0 comments

This week we’ve kept an eye on Capital One’s March 14th relaunch of #RoadToOne hashtag, the bank’s proprietary handle on its sponsorship for NCAA’s March Madness basketball tournament. With a Twitter reach of over 7.5 million, CapOne’s branding is clearly winning more followers than a bank would otherwise expect. Sprinkled across the bank’s Twitter page are a series ofRead More

VIDEO: Capital One Expects to Increase Marketing in 2014

by March 25, 2014 at 10:47 am 0 comments

Have you seen many Capital One ads lately? It’s not your imagination; there are lots. In discussing its stress test results (PDF) last Friday, the bank dropped the following nugget about its marketing: As a result of our concentration in consumer lending, our marketing budget is disproportionately large compared to mostRead More

Charles Barkley & Capital One Pitch March Madness

by March 7, 2013 at 10:03 am 0 comments

Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec BaldwinRead More