Post Tagged with: "Market Research"

Bankers Just Don’t ‘Get’ Their Consumers

Bankers Just Don’t ‘Get’ Their Consumers

by April 23, 2013 at 1:36 pm 1 comment

Remember the show “The Odd Couple”? Well, bankers and their customers appear to be an odd couple, too. Bankers, new data suggests, just don’t “get” their customers. For example, 80% of bankers think their consumers want video chat as part of their banking experience. Not really. Only 34% of consumersRead More