Post Tagged with: "marketing"

Marketplace Lenders Share a Major Concern with Banks: Finding Borrowers

Marketplace Lenders Share a Major Concern with Banks: Finding Borrowers

by April 15, 2015 at 3:01 pm 1 comment

Marketplace lending is booming — but where are the borrowers? The LendItUSA event, taking place in New York this week, has trumpeted the victories of marketplace lending, and they are considerable: $9 billion in consumer loans written by marketplace lenders in the US alone in 2014, not to mention $5 billion in smallRead More

Funding Circle Plays the Anti-Bank [VIDEO]

by January 6, 2015 at 10:08 am 0 comments

At least a dozen times during its advertisement (see below) Funding Circle, which has apparently increased its UK TV advertising recently, emphasizes that “we are not a bank.” Call it the anti-bank brand strategy. I guess that’s what you do when you are sitting on $123.2 million of funding from five VC rounds.Read More

Apple Pay Ads Start Proliferating [VIDEO]

Apple Pay Ads Start Proliferating [VIDEO]

by December 18, 2014 at 10:54 am 2 comments

And then there were three. Bank of America has joined JPMorgan and Wells Fargo & Co. in releasing an Apple Pay ad. Some industry experts have described the discounted rate banks gave to Apple as a marketing expense, and many banks have indeed touted their Apple Pay connection. But soRead More

Where’s the Metric for Rating Banks?

Where’s the Metric for Rating Banks?

by July 21, 2014 at 10:37 am 1 comment

What does a young person do today when he wants to choose a bank? He might check out what interest rates are offered on savings accounts or loans, or he might just want to know who has the coolest mobile app. We know one thing he won’t do — walk into the nearest branch to ask if the bank might be right for him.

VIDEO: Capital One Expects to Increase Marketing in 2014

by March 25, 2014 at 10:47 am 0 comments

Have you seen many Capital One ads lately? It’s not your imagination; there are lots. In discussing its stress test results (PDF) last Friday, the bank dropped the following nugget about its marketing: As a result of our concentration in consumer lending, our marketing budget is disproportionately large compared to mostRead More

10 Coolest Brands in Banking – Alphabetical List

10 Coolest Brands in Banking – Alphabetical List

by February 24, 2014 at 11:06 am 0 comments

Amazon American Express Bank of America Bitcoin Coin M-Pesa Samsung Stripe Venmo Uber 10 Coolest Brands 2014 Introduction

Coolest Brands 2014: Easy Payments for All

Coolest Brands 2014: Easy Payments for All

by February 24, 2014 at 11:04 am 0 comments

How do you know Stripe is cool? Because every new payments company compares itself to Stripe. “We’re like the Stripe of X” or “we are the Stripe of Y,” they say. Yeah, sure. The company, founded by brothers Patrick and John Collison, received seed funding from Y Combinator in JanuaryRead More

Coolest Brands 2014: One Card to Rule Them All

Coolest Brands 2014: One Card to Rule Them All

by February 24, 2014 at 11:04 am 2 comments

What, you don’t know what Coin is? You must live in a very comfortable cave. Coin took the payments world by storm last November, announcing that it was raising $50,000 on its site and not bothering with Kickstarter. It met its goal in just 47 minutes, thanks to a brilliantRead More

Coolest Brands 2014: On Cloud Nine

Coolest Brands 2014: On Cloud Nine

by February 24, 2014 at 11:03 am 1 comment

Amazon already owns online commerce, and it’s a major player in mobile payments, as well. (Did you know Amazon has its own peer-to-peer payments service?) But where Amazon may truly be revolutionizing banking is its web services. Applications running on Amazon web services are commonly referred to as being “onRead More

Coolest Brands 2014: Invisible Payments

Coolest Brands 2014: Invisible Payments

by February 24, 2014 at 10:58 am 0 comments

There is no fluke in Uber. The black car company has “brand ambassadors” in nearly every city in which it operates. So what does a “brand ambassador” do? Here’s a rundown: Be the voice and representative of Uber in that city Create excitement about Uber Activate at on-site events ProvideRead More