Marketplace lending is booming — but where are the borrowers? The LendItUSA event, taking place in New York this week, has trumpeted the victories of marketplace lending, and they are considerable: $9 billion in consumer loans written by marketplace lenders in the US alone in 2014, not to mention $5 billion in smallRead More
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At least a dozen times during its advertisement (see below) Funding Circle, which has apparently increased its UK TV advertising recently, emphasizes that “we are not a bank.” Call it the anti-bank brand strategy. I guess that’s what you do when you are sitting on $123.2 million of funding from five VC rounds.Read More
And then there were three. Bank of America has joined JPMorgan and Wells Fargo & Co. in releasing an Apple Pay ad. Some industry experts have described the discounted rate banks gave to Apple as a marketing expense, and many banks have indeed touted their Apple Pay connection. But soRead More
What does a young person do today when he wants to choose a bank? He might check out what interest rates are offered on savings accounts or loans, or he might just want to know who has the coolest mobile app. We know one thing he won’t do — walk into the nearest branch to ask if the bank might be right for him.
Have you seen many Capital One ads lately? It’s not your imagination; there are lots. In discussing its stress test results (PDF) last Friday, the bank dropped the following nugget about its marketing: As a result of our concentration in consumer lending, our marketing budget is disproportionately large compared to mostRead More
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How do you know Stripe is cool? Because every new payments company compares itself to Stripe. “We’re like the Stripe of X” or “we are the Stripe of Y,” they say. Yeah, sure. The company, founded by brothers Patrick and John Collison, received seed funding from Y Combinator in JanuaryRead More
What, you don’t know what Coin is? You must live in a very comfortable cave. Coin took the payments world by storm last November, announcing that it was raising $50,000 on its site and not bothering with Kickstarter. It met its goal in just 47 minutes, thanks to a brilliantRead More
Amazon already owns online commerce, and it’s a major player in mobile payments, as well. (Did you know Amazon has its own peer-to-peer payments service?) But where Amazon may truly be revolutionizing banking is its web services. Applications running on Amazon web services are commonly referred to as being “onRead More
There is no fluke in Uber. The black car company has “brand ambassadors” in nearly every city in which it operates. So what does a “brand ambassador” do? Here’s a rundown: Be the voice and representative of Uber in that city Create excitement about Uber Activate at on-site events ProvideRead More