Post Tagged with: "Marketing analytics"

Content Marketing = Content plus Strategy

by June 19, 2014 at 12:42 pm 0 comments

Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of a good content marketing program. It’s an effective tactic, especially as traditional advertising is losing ground in the battle for consumer attention. To help ensure you connect with your target audience, you’ll need to offer […]

Bank Innovators Council Innovators Lab Day

by April 11, 2014 at 4:08 pm 0 comments

Join us for the Bank Innovators Council’s Lab Day in San Jose, CA on Monday, April 28 — the day before Finovate Spring.

IBM SPSS Modeler Workshop: Increase Business Value with Predictive Analytics

by February 10, 2014 at 4:25 pm 0 comments

Want to gain insights to drive greater market share, increase customer retention, and reduce risk? Predictive analytics can get you there – learn about it in our free hands-on IBM SPSS Modeler Workshop on March 5, 2014.

Take advantage of this opportunity to get:

Experience using the intuitive SPSS software, including expert nodes for […]

Moving the goal posts – Variable ticket pricing comes to the NFL

by January 30, 2014 at 2:45 pm 0 comments

Bruce Johnson, Chief Data Scientist Nick Baldocchi, Fantasy Football League Champion For many years, the NFL has tried to bolster ticket sales to undersold games by blacking them out on television. But as that option may soon be off the table, many NF…

Capturing social intelligence to increase marketing ROI

by January 10, 2014 at 3:44 pm 0 comments

Co-author: Corrine Evanoff

Social media isn’t just a tool for engaging with customers and building your brand, it can be a powerful resource to generate actionable insights. Providing a wealth of uncensored feedback about your company and your competitors, social data can help you better understand how to deliver the customer experience, products, and […]

You, Too, Can ‘Big Data’ Like the Big Banks

You, Too, Can ‘Big Data’ Like the Big Banks

by August 10, 2012 at 12:02 pm 0 comments

To say the term “big data” is getting thrown around in banking these days is nearly as great an understatement as “Usain Bolt is a sprinter.” But how can banks improve their customer acquisition by using the massive loads of data to extract meaningful and/or actionable insights?