Post Tagged with: "Marketing Effectiveness"

Content Marketing = Content plus Strategy

by June 19, 2014 at 12:42 pm 0 comments

Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of a good content marketing program. It’s an effective tactic, especially as traditional advertising is losing ground in the battle for consumer attention. To help ensure you connect with your target audience, you’ll need to offer […]

Bank Innovators Council Innovators Lab Day

by April 11, 2014 at 4:08 pm 0 comments

Join us for the Bank Innovators Council’s Lab Day in San Jose, CA on Monday, April 28 — the day before Finovate Spring.

IBM SPSS Modeler Workshop: Increase Business Value with Predictive Analytics

by February 10, 2014 at 4:25 pm 0 comments

Want to gain insights to drive greater market share, increase customer retention, and reduce risk? Predictive analytics can get you there – learn about it in our free hands-on IBM SPSS Modeler Workshop on March 5, 2014.

Take advantage of this opportunity to get:

Experience using the intuitive SPSS software, including expert nodes for […]

Capturing social intelligence to increase marketing ROI

by January 10, 2014 at 3:44 pm 0 comments

Co-author: Corrine Evanoff

Social media isn’t just a tool for engaging with customers and building your brand, it can be a powerful resource to generate actionable insights. Providing a wealth of uncensored feedback about your company and your competitors, social data can help you better understand how to deliver the customer experience, products, and […]

Beyond the Arc named one of the Top Marketing Analytics firms

by January 2, 2014 at 8:10 pm 0 comments

Recent research by SourcingLine highlighted Beyond the Arc as one of 14 top consulting firms in business intelligence, specializing in leveraging big data for marketing analytics.

Based on the Leaders Matrix methodology, the research focused on firms that help improve data centric business processes and develop custom solutions for enterprise clients. The top consultants were selected based […]

Using advanced analytics to know your customer and drive business

by January 2, 2014 at 8:08 pm 0 comments

As social media adoption among consumers continues to accelerate, 2013 saw many financial institutions expand their use of social platforms such as Facebook and Twitter. While social media provides institutions with a greater opportunity to connect wi…

Top 5 ways to increase business value using unstructured data

by December 15, 2013 at 10:54 pm 0 comments

Co-author: Corrine Evanoff

Looking for the key to your business future?  Data science is unlocking significant opportunitiesto gain value from volumes of unstructured customer data. What does that mean for industries such as financial services, technology, and healthcare?  Think about all that text-based feedback available from your customers’ social media comments, call center notes, […]

Predictive analytics is the new business intelligence

by December 10, 2013 at 12:37 pm 0 comments

Business intelligence has always been a vital component in effective decision-making –but it’s now substantially smarter thanks to predictive analytics. Traditionally, to help solve business problems, organizations have targeted specific data and analyzed performance reports. Sure that works, but it focuses on the past and may provide only a limited view with limited value. With […]