Post Tagged with: "measurement"

10 Resolutions Bank Marketers Can’t Ignore in 2012

10 Resolutions Bank Marketers Can’t Ignore in 2012

by January 3, 2012 at 8:44 am 0 comments

2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by the need to respond to new regulations for the second consecutive year (this time it was the Durbin Amendment), but the image of our ent…

100 Years Later, Marketers Still Have Difficulty Measuring Up

100 Years Later, Marketers Still Have Difficulty Measuring Up

by December 17, 2011 at 10:25 am 0 comments

At the turn of the last century, store merchant John Wanamaker stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”Based on just released research from Ifbyphone, those may have been the ‘good old days’. Th…