Turn Secret Sauce Into Unfair Advantage

  • Bernard Lunn
  • January 22, 2015
This is a Chapter from my book, Mindshare to Marketshare. Fast Moving Consumer Goods (FMCG) companies are masters at avoiding commoditization. Think o...

Four Pivot Gates That Unicorns Pass Through

  • Bernard Lunn
  • December 30, 2014
This is a “bonus chapterette” from my book Mindshare to Marketshare. Think of these Four Gates like a funnel, with lots at the top and very few at the...

How To Define and Lead Your Own Market

  • Bernard Lunn
  • December 11, 2014
This is a Chapter from my book, from Mindshare to Marketshare. Market leadership starts with mindshare. First you win mindshare, then you win market s...

Full Stack Fintech vs White Label Fintech

  • Bernard Lunn
  • November 19, 2014
Banks want to know: “Are these Fintech startups going to eat our lunch?” The answer, as always, is “it depends”. It depends on...

4 grown up attitudes of Baby Fintech Unicorns

  • Bernard Lunn
  • November 5, 2014
Baby Fintech Unicorns, who aspire to be big and take on the world (however young and tiny they are today), have four grown-up attributes: Root cause a...