As consumers are becoming more comfortable with mobile banking and mobile payments, financial institutions and technology providers are beginning to develop and deploy more innovative solutions with a focus on gaining market share, reducing costs and r…
Post Tagged with: "merchant-funded rewards"
Bank of America’s version of Groupon has rolled out to its online banking customers nationwide this week. The program first piloted last January.
Beyond a person’s location, the timing of when consumers receive mobile offers from companies matters, too.
That was a tip conveyed during a geo-local advertising panel session at Business Insider’s Mobile Advertising conference held in New York yesterday.
In marketing, retailers buying keywords on Google was so yesterday.
In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by interchange income from credit and debit cards. With debit interchange funding gone, FIs still need to continue to find way…