Post Tagged with: "merchant-funded rewards"

Monitizing Mobile Banking

Monitizing Mobile Banking

by October 15, 2012 at 7:46 am 0 comments

As consumers are becoming more comfortable with mobile banking and mobile payments, financial institutions and technology providers are beginning to develop and deploy more innovative solutions with a focus on gaining market share, reducing costs and r…

BankAmeriDeals Rolls Out to All 50 States

BankAmeriDeals Rolls Out to All 50 States

by August 8, 2012 at 12:48 pm 3 comments

Bank of America’s version of Groupon has rolled out to its online banking customers nationwide this week. The program first piloted last January.

Revealed: In Contextual Offers, Including for Credit, Timing Matters

Revealed: In Contextual Offers, Including for Credit, Timing Matters

by June 15, 2012 at 3:08 pm 0 comments

Beyond a person’s location, the timing of when consumers receive mobile offers from companies matters, too.

That was a tip conveyed during a geo-local advertising panel session at Business Insider’s Mobile Advertising conference held in New York yesterday.

Sitting on a Goldmine of Data

Sitting on a Goldmine of Data

by June 7, 2012 at 2:46 pm 0 comments

In marketing, retailers buying keywords on Google was so yesterday.

Big Data Provides Big Opportunity for Bank Loyalty

Big Data Provides Big Opportunity for Bank Loyalty

by February 29, 2012 at 7:30 am 0 comments

In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by interchange income from credit and debit cards. With debit interchange funding gone, FIs still need to continue to find way…