How to Create a Unicorn in 4 Difficult Steps

  • Daily Fintech
  • September 22, 2015
I am using Unicorn as short hand for a $ billion of value created in a few years. The word has clearly been abused and over used and I believe that th...

Find The Moment Of Sales Truth

  • Bernard Lunn
  • August 5, 2015
This is a Chapter from my book, Mindshare to Marketshare. The “moment of sales truth” is that moment when you clinch a sale. Even in a 6 month long sa...

Turn Secret Sauce Into Unfair Advantage

  • Bernard Lunn
  • January 22, 2015
This is a Chapter from my book, Mindshare to Marketshare. Fast Moving Consumer Goods (FMCG) companies are masters at avoiding commoditization. Think o...

Find Three Doors into Each Account

  • Bernard Lunn
  • January 6, 2015
This is a “Bonus Chapterette” of my book Mindshare to Marketshare. It is free, thus bonus. It is short, not a full Chapter, thus “Chapterette”. This i...
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