Post Tagged with: "mobile marketing"

5 Ways Banks Can Increase Mobile App Revenue and Engagement

5 Ways Banks Can Increase Mobile App Revenue and Engagement

by July 30, 2014 at 10:21 am 2 comments

I’m not one for “list” blogs, such as “The 13 Worst Things You Can Buy On eBay That Are Made Out Of Loom Bands” or “29 Genius Ways To Consume More Tequila,” which means I might not be Buzzfeed’s optimum visitor.

Sometimes, though, list blogs have merit.

VIDEO: Did Citibank Pick the Wrong Olympic Skier to Pitch Its Mobile Banking App?

by February 17, 2014 at 1:26 pm 5 comments

Citibank put together a humorous mobile banking ad with U.S. Olympic skier Ted Ligety, but they may have picked the wrong skier. Ligety has had a forgettable Olympics so far. He entered the Sochi games expected to carry home several medals, but instead it was his teammates, Andrew Weibrecht (silver) and BodeRead More

VIDEO: Arvest Bank Uses a Branch to Prove Branches Don’t Matter

by February 13, 2014 at 7:22 am 3 comments

Can we stick a fork in branch banking if a bank proves its branches are worthless? That’s essentially what Arvest Bank, in Bentonville, Ark., has done with its new ad promoting its recently unveiled mobile app. What is striking about the video below is that the customers interviewed at theRead More

21 Reasons Why the Mobile Banking Naysayers Are Wrong

21 Reasons Why the Mobile Banking Naysayers Are Wrong

by July 23, 2013 at 10:43 am 6 comments

No monetization — that’s the crux of the argument against mobile banking. The Debbie Downers of banking say mobile has not — and, to some degree, will not — be monetized by banks to any great extent. “Mobile is the fastest-growing channel and that it is a big deal,” oneRead More

VIDEO: Zions Cash Rewards Mobile App, Newly Released by Zions Bank

by April 2, 2013 at 7:29 pm 0 comments
22 Industry Leaders Provide New Year’s Resolutions for Bank Marketers

22 Industry Leaders Provide New Year’s Resolutions for Bank Marketers

by January 3, 2013 at 1:22 am 0 comments

This is the third installment of my financial institution marketer resolution series which I started two years ago with ‘Ten Bank Marketer Resolutions for 2011‘ and followed up with ‘Ten Resolutions that Bank Marketers Can’t Ignore in 2012‘. Unsurprisingly, there are similarities from year to year as bank marketers continue toRead More

Direct Mail Still Preferred Over Email, Social and Mobile Marketing

Direct Mail Still Preferred Over Email, Social and Mobile Marketing

by December 5, 2012 at 4:33 pm 0 comments

Despite a greatly increasing penetration of smartphones and tablet devices and a marketing industry focus on digital, social and mobile channels, a just released study of channel preferences by Epsilon reveals that consumer desire for postal …

The Impact of the iPhone 5 on Bank Marketing

The Impact of the iPhone 5 on Bank Marketing

by September 14, 2012 at 2:20 pm 0 comments

So, the anticipation is over and the newest version of the iPhone has been introduced. When all was said and done, there were few surprises left as to what the iPhone 5 would offer, and for those of us who were crossing our fingers for the possibility …

Playing Around: The Next Generation of Banking Games Come Online

Playing Around: The Next Generation of Banking Games Come Online

by June 28, 2012 at 11:50 am 0 comments

Games, and we mean outright games, seem to have taken hold in banking just this week. There are two notable initiatives that have kicked off recently, and they offer proof positive that bankers are really starting to play around.