Post Tagged with: "NCAA"

Capital One Repeats #RoadToOne Hashtag With Similar Success [VIDEO]

Capital One Repeats #RoadToOne Hashtag With Similar Success [VIDEO]

by March 23, 2016 at 10:46 am 0 comments

This week we’ve kept an eye on Capital One’s March 14th relaunch of #RoadToOne hashtag, the bank’s proprietary handle on its sponsorship for NCAA’s March Madness basketball tournament. With a Twitter reach of over 7.5 million, CapOne’s branding is clearly winning more followers than a bank would otherwise expect. Sprinkled across the bank’s Twitter page are a series ofRead More

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

by April 11, 2013 at 10:06 am 1 comment

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More

Charles Barkley & Capital One Pitch March Madness

by March 7, 2013 at 10:03 am 0 comments

Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec BaldwinRead More