Online retailers prize a smooth checkout and one-click checkouts, but it turns out customers care more about security than convenience when shopping online. (We’ll leave aside Domino’s Pizza’s “zero-click ordering for now.) Nearly half of e-commerce consumers — 48% — want more assurance that their transactions are secure, while only 20%Read More
Post Tagged with: "online commerce"
Myze is backing off mobile. The San Francisco-based card rewards startup is switching its focus from its mobile app to a browser plug-in for online shopping, CEO Yuval Yifrach informed Bank Innovation yesterday. When Bank Innovation last reported on Myze, the startup, now one year old, was exploring location-based offers. ThatRead More
Starbucks yesterday unveiled a Tweet-a-Coffee program with Visa — not with Square, its long-time partner. Howard Schultz is even an investor in Square, yet Square does not figure in the Twitter-based marketing effort, Starbucks officials confirmed. Visa is also an investor in Square. Starbucks officials declined to say why Visa and notRead More