Customers have recently stepped into the era of personalized services with apps built around their specific wants and needs. After Amazon, Netflix and Google pioneered customization of their offerings based on visitors’ past transaction history, consumers have grown to expect the same tailored experience from all other providers. Banks alsoRead More
Post Tagged with: "personalization"
Bank Innovation INV, this blog’s fintech accelerator, is pleased today to announce the six extraordinary startups that have been admitted to its inaugural class. The companies selected from applications received from startups around the world are: CrossCues Dyme GoldBean Hermetic Security Spare We Are Briqs The companies, chosen after a comprehensiveRead More
What George, Jane and family can teach bankers about innovation and the velocity of change Like many kids growing up in the 1960s, I looked forward to Saturday morning cartoons. Armed with my bowl of Rice Krispies—the only time I was allowed to eat in the living room–and sporting myRead More
Nearly 70% of customers are willing to disclose personal information in order to receive personalized service from their financial institutions, according to results from the Cisco Customer Experience Report. The report, published today, is based on responses from more than 1,500 consumers and 400 bank professionals across 10 countries. OnlyRead More
Imagine if your branch bankers could determine which customer is most likely to buy if offered a special promotion in the teller line? Predictive analytics can provide banks the ability to leverage data to positively impact business. By connecting data to action, banks can better understand customer behavior, anticipate futureRead More
Conventional wisdom says banks should meet customers where customers want to interact, whether it’s mobile, online, or even – gasp – at the branch. But how about letting customers design their own accounts? Does that sound like crazy talk? Not to Union BanCal Corp., based in San Francisco. The bank,Read More
Melanie Friedrichs of Andera recently discovered Banking By Design from Union Bank, and wrote about it here. This intriguing product allows customers to personalize their checking accounts by choosing the features they want. Bank Innovation decided to give the product a test drive for your viewing pleasure. Union Bank is headquartered inRead More