If you have dreamed about A/B testing for your banking app, wake up. It’s here. A new company out of Philadelphia called Artisan now allows for on-the-fly — yes, on-the-fly! — A/B app testing. The Artisan tool also lets “the business side” (meaning non-techies) adjust any app element in aRead More
Post Tagged with: "product development"
Arguably, no company over the last 20 years has designed products with more utility and flair than Apple. This video explains the company’s methodology, and is a must-view for anyone who wants to pursue product development excellence.
Remember the show “The Odd Couple”? Well, bankers and their customers appear to be an odd couple, too. Bankers, new data suggests, just don’t “get” their customers. For example, 80% of bankers think their consumers want video chat as part of their banking experience. Not really. Only 34% of consumersRead More
Three months have passed since Google pulled its Wallet for a reboot and — nothing. Google continues to maintain that it will relaunch a new version of the Google Wallet app that “supports all your credit and debit cards” to allow for shopping that is “faster, smarter and safer, in-store andRead More
Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow’s weather. While you may get the forecast right, it could be more a case of luck than skill. And what you see today could quickly change tomorrow. With that as the backdrop,Read More
Wells Fargo & Co. announced at the end of November that it had rolled out remote deposit capture (RDC) nationwide. The roll out provides a case study into how Wells Fargo introduces products into the marketplace. Wells Fargo was relatively late to the remote-deposit-capture game, first introducing the feature in MayRead More
Why the Chester Springs, Pa.-based community bank recently rolled out a new kind of branch banking model, called Bankwerx.
Today’s bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addition, consumers are challenging the pricing and service levels they receive from their financial instit…