A/B Testing for Banking Apps Has Arrived

  • JJ Hornblass
  • January 16, 2014
If you have dreamed about A/B testing for your banking app, wake up. It’s here. A new company out of Philadelphia called Artisan now allows for ...

Banking Leaders Predict Major 2013 Trends

  • Jim Marous
  • January 10, 2013
Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow’s weather. While you may get the forecast r...

State of Bank and Credit Union Marketing 2012

  • Jim Marous
  • January 17, 2012
Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addit...