Post Tagged with: "product innovation"

Reimagining Bank Product Design in the Experience Economy

by February 22, 2013 at 2:40 am 0 comments

When B. Joseph Pine II and James Gilmore wrote a book called “The Experience Economy,” they built on the work of Alvin Toffler (“Future Shock”) and others on the value of creating experiences. They cited Disney, Starbucks, Nordstrom and other leading brands as examples. Pine and Gilmore argue– and I agree– that our economy has […]

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