Post Tagged with: "product marketing"

Is the Force With You?

Is the Force With You?

by December 21, 2015 at 9:51 am 0 comments

When a movie pulls in more than $500 million over a single weekend, it is time to fire up the marketing team. It doesn’t matter what, it doesn’t matter how — and as this post (shamelessly) evidences — just do something to leverage the “Star Wars: The Force Awakens” mania.Read More

Wells Fargo’s Blueprint for Rolling Out New Products

Wells Fargo’s Blueprint for Rolling Out New Products

by December 12, 2012 at 10:49 am 1 comment

Wells Fargo & Co. announced at the end of November that it had rolled out remote deposit capture (RDC) nationwide. The roll out provides a case study into how Wells Fargo introduces products into the marketplace. Wells Fargo was relatively late to the remote-deposit-capture game, first introducing the feature in MayRead More

Ally’s New Ad Campaign Focuses on the Evils of Telephone Customer Service

by August 24, 2012 at 11:25 am 0 comments

Ally Bank’s new TV ad centers on the frustrations of banking customer service, and how Ally’s service is better.