When a movie pulls in more than $500 million over a single weekend, it is time to fire up the marketing team. It doesn’t matter what, it doesn’t matter how — and as this post (shamelessly) evidences — just do something to leverage the “Star Wars: The Force Awakens” mania.Read More
Post Tagged with: "product marketing"
Wells Fargo & Co. announced at the end of November that it had rolled out remote deposit capture (RDC) nationwide. The roll out provides a case study into how Wells Fargo introduces products into the marketplace. Wells Fargo was relatively late to the remote-deposit-capture game, first introducing the feature in MayRead More
Ally Bank’s new TV ad centers on the frustrations of banking customer service, and how Ally’s service is better.