Post Tagged with: "retention"

New Movers Provide Bank Marketing Risk and Opportunity

New Movers Provide Bank Marketing Risk and Opportunity

by October 2, 2012 at 5:58 am 0 comments

When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who move tend to significantly increase spending in a variety of categories while also changing where they sh…

Big Data Provides Big Opportunity for Bank Loyalty

Big Data Provides Big Opportunity for Bank Loyalty

by February 29, 2012 at 7:30 am 0 comments

In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by interchange income from credit and debit cards. With debit interchange funding gone, FIs still need to continue to find way…

Banks Need to be Proactive to Stop Switching Trend

Banks Need to be Proactive to Stop Switching Trend

by February 27, 2012 at 2:07 pm 0 comments

According to the 2012 U.S. Bank Customer Switching and Acquisition Study just released today by J.D. Power and Associates, continued frustration with fees and service has resulted in increased levels of switching at large, regional and mid-sized banks,…

Banks and Credit Unions Focusing on Onboarding to Build Revenues

Banks and Credit Unions Focusing on Onboarding to Build Revenues

by February 17, 2012 at 10:17 am 0 comments

There has never been so much pressure on financial institutions to maximize the revenue and relationship potential of each customer. With government regulations reducing fee income, historically narrow interest rate spreads, and consumer satisfaction w…