Post Tagged with: "Sam Waterston"

Top 10 Celebrity Bank Spokespeople

Top 10 Celebrity Bank Spokespeople

by January 24, 2013 at 9:19 am 0 comments

Socrates once said, “Fame is the perfume of heroic deads.” Well, in modern marketing, fame’s “perfume” sells products. Last August, three academics from Carnegie Mellon University published a paper that calculated the worth of celebrity spokespeople. They determined that Tiger Woods’s celebrity sponsorship from 2000 to 2010 led to $103Read More