Post Tagged with: "SEO"

Where’s the Metric for Rating Banks?

Where’s the Metric for Rating Banks?

by July 21, 2014 at 10:37 am 1 comment

What does a young person do today when he wants to choose a bank? He might check out what interest rates are offered on savings accounts or loans, or he might just want to know who has the coolest mobile app. We know one thing he won’t do — walk into the nearest branch to ask if the bank might be right for him.

SEO vs SEM for Community Financial Institutions

SEO vs SEM for Community Financial Institutions

by May 7, 2013 at 11:19 am 2 comments

Originally posted by Landgon Andrews from Pannos Winzeler Marketing on The Andera Blog. Follow us on twitter @AnderaInc. Increasingly customers start their search for new financial relationships online. So today, when community financial institutions are looking for new customers they are also starting their marketing online.  This has raised the visibility of Search Engine Optimization (SEO) and SearchRead More

Banks Include Retargeting As Part Of Digital Marketing Strategy

Banks Include Retargeting As Part Of Digital Marketing Strategy

by October 29, 2012 at 6:59 am 3 comments

While not a new tactic in the online world, retargeting is gaining momentum from more than just e-commerce players. Due to the ability to target interested consumers as they proceed through the purchase funnel, financial marketers are increasingly leve…

Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today

Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today

by October 4, 2012 at 1:58 pm 0 comments

For those of you out of the pop-culture loop — and I count myself among you — Lady Gaga today passed 30 million followers on Twitter. That is the greatest number of followers of anyone on Twitter. This landmark (if you can call it that) got us thinking here aboutRead More