What does a young person do today when he wants to choose a bank? He might check out what interest rates are offered on savings accounts or loans, or he might just want to know who has the coolest mobile app. We know one thing he won’t do — walk into the nearest branch to ask if the bank might be right for him.
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Originally posted by Landgon Andrews from Pannos Winzeler Marketing on The Andera Blog. Follow us on twitter @AnderaInc. Increasingly customers start their search for new financial relationships online. So today, when community financial institutions are looking for new customers they are also starting their marketing online. This has raised the visibility of Search Engine Optimization (SEO) and SearchRead More
While not a new tactic in the online world, retargeting is gaining momentum from more than just e-commerce players. Due to the ability to target interested consumers as they proceed through the purchase funnel, financial marketers are increasingly leve…
For those of you out of the pop-culture loop — and I count myself among you — Lady Gaga today passed 30 million followers on Twitter. That is the greatest number of followers of anyone on Twitter. This landmark (if you can call it that) got us thinking here aboutRead More