Post Tagged with: "Social media analytics"

Leveraging Social Media Complaints to Improve Customer Experience

Leveraging Social Media Complaints to Improve Customer Experience

by April 10, 2014 at 11:15 pm 0 comments

Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media can play a key role. By leveraging vast amounts of customer feedback on social networks such as Twitter and Facebook, companies can gain insight on […]

Leveraging regulatory data to improve customer experience

by February 25, 2014 at 1:52 pm 0 comments

We’re in the “Age of the Customer” –which means increasing challenges to meet evolving consumer demands, resolve problems rapidly, and comply with a changing regulatory environment. Customer experience is more important than ever to compete effectively and win business.

In a recent article published by DataInformed, Beyond the Arc CEO Steven Ramirez highlighted how companies […]

Capturing social intelligence to increase marketing ROI

by January 10, 2014 at 3:44 pm 0 comments

Co-author: Corrine Evanoff

Social media isn’t just a tool for engaging with customers and building your brand, it can be a powerful resource to generate actionable insights. Providing a wealth of uncensored feedback about your company and your competitors, social data can help you better understand how to deliver the customer experience, products, and […]