TD Bank‘s Twitter campaign using the hashtag #bankhuman may be one of the longest-running hashtag campaigns ever. Twitter reports tweets for #bankhuman as far back as December 31, 2012, and based on the wording of the tweet, that doesn’t seem to be the first use. The most recent use of theRead More
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What happens when American Express uses Twitter to promote a discount coupon? Try around four or five retweets a minute. American Express launched Amex Sync last February to tap into the Twitter audience by offering promotional discounts in exchange for retweets. In other words, if Twitter users who sync withRead More
Quick, what do Disney, Bud Light, the NBA and Visa have in common? All these megabrands are in the Top 10 most engaging brands on Facebook, according to a new ranking by Mashable. The ranking scores the brands based on the number of people “talking about them” on Facebook asRead More
The Instagram analytics service Nitrogram put together a list of the 50 most popular brands on Instagram — and there isn’t a financial institution to be found in the list. Same with the Top 100. And the Top 200. The top-ranking financial services company is American Express, which checked inRead More
In yet another sign of the risks of social media marketing, Citibank’s Twitter campaign for its new Citi Simplicity Card has been hijacked with negative tweets. The hashtag #CitiSimplicity, designed to showcase social media comments on the new Citi credit card, is generating some negative comments about the bank. ForRead More