Hot Hashtag: TD’s #BankHuman

  • Aliza Hornblass
  • July 14, 2015
TD Bank‘s Twitter campaign using the hashtag #bankhuman may be one of the longest-running hashtag campaigns ever. Twitter reports tweets for #ba...

#CitiSimplicity Gets Hijacked

  • JJ Hornblass
  • April 23, 2013
In yet another sign of the risks of social media marketing, Citibank’s Twitter campaign for its new Citi Simplicity Card has been hijacked with ...