Post Tagged with: "sponsorship"

Citi Smeared by Charge of Citi Bike ‘Discrimination’

Citi Smeared by Charge of Citi Bike ‘Discrimination’

by May 2, 2013 at 1:25 pm 2 comments

Call it a “fat” lip for Citibank. The Citigroup-sponsored Citi Bike initiative is weathering charges of “discrimination” over weight limits of 260 pounds on its Citi Bikes, the public network of 10,000 bicycles in New York sponsored by the mega bank. According to The New York Post: Can obese cyclistsRead More

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

by April 11, 2013 at 10:06 am 1 comment

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More

Top College Bowls Begin, and Financial Services Brands Are Playing Hard

Top College Bowls Begin, and Financial Services Brands Are Playing Hard

by December 31, 2012 at 1:02 pm 1 comment

With today’s Franklin American Mortgage Music City Bowl, the heart of the college football bowl season begins. Through next Monday, 16 bowl games will be played. Financial services companies, for their part, are well-represented sponsors. Of the 34 bowl games with name sponsors, six are sponsored by financial services companies. AndRead More