Post Tagged with: "sports advertising"

Financial Services Super Bowl Ads Touch Down (Sorry)

Financial Services Super Bowl Ads Touch Down (Sorry)

by January 29, 2015 at 11:51 am 2 comments

Blue 56 … Omaha … Set, hut. And the great Super Advertising Bowl is underway. Financial services marketers don’t generally view the Super Bowl in the same must-advertise way as, say, beer makers, but there are still some industry companies that will spend the $4.5 million to hawk their wares during theRead More

VIDEO: Sneak Peak at TurboTax’s Super Bowl Ad Reveals the Focus Is on Mobile Onboarding

by January 29, 2014 at 10:07 am 1 comment

Intuit‘s TurboTax unit is paying at least $3 million to advertise during this weekend’s Super Bowl. The focus: the TurboTax onboarding platform. The ad highlights TurboTax’s mobile onboarding process, which some industry insiders have told us is far and away the industry’s best. Check it out the ad for yourselfRead More

Intuit Looks Like the 2014 Super Bowl’s Only Financial Advertiser, and It Is Not Even Using Its Slot

Intuit Looks Like the 2014 Super Bowl’s Only Financial Advertiser, and It Is Not Even Using Its Slot

by January 3, 2014 at 10:04 am 0 comments

Ah, the Super Bowl — where 30 seconds costs around $4 million. To many, the Super Bowl is one of the world’s largest sporting events. To others, the advertising in between the football is the more interesting “game.” The thing is, financial services advertisers appear to be again shunning the SuperRead More