Get used to ESPN commentators referring to the “Bitcoin Bowl” for the next three years. In an effort to go mainstream and appeal to a younger demographic, companies dealing in bitcoin and other virtual currencies are adopting some unique marketing campaigns — including sponsorships of college football Bowl games and music festivals.Read More
Post Tagged with: "sports marketing"
Citibank put together a humorous mobile banking ad with U.S. Olympic skier Ted Ligety, but they may have picked the wrong skier. Ligety has had a forgettable Olympics so far. He entered the Sochi games expected to carry home several medals, but instead it was his teammates, Andrew Weibrecht (silver) and BodeRead More
Call it a “fat” lip for Citibank. The Citigroup-sponsored Citi Bike initiative is weathering charges of “discrimination” over weight limits of 260 pounds on its Citi Bikes, the public network of 10,000 bicycles in New York sponsored by the mega bank. According to The New York Post: Can obese cyclistsRead More
Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More