Get used to ESPN commentators referring to the “Bitcoin Bowl” for the next three years. In an effort to go mainstream and appeal to a younger demographic, companies dealing in bitcoin and other virtual currencies are adopting some unique marketing campaigns — including sponsorships of college football Bowl games and music festivals.Read More
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Intuit Looks Like the 2014 Super Bowl’s Only Financial Advertiser, and It Is Not Even Using Its Slot
Ah, the Super Bowl — where 30 seconds costs around $4 million. To many, the Super Bowl is one of the world’s largest sporting events. To others, the advertising in between the football is the more interesting “game.” The thing is, financial services advertisers appear to be again shunning the SuperRead More
Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More