Does a robust advertising campaign override negative social media sentiments? SunTrust and PayPal’s most recent hashtags born out of their Super Bowl advertising imply, “Yes.” Consider PayPal’s #newmoney hashtag attached to the advertising campaign it unveiled during the most recent Super Bowl. PayPal encourage viewers to change their conception of money, citingRead More
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There are more companies advertising financial services during Super Bowl 50 than companies advertising beer. Ok, that may be because Budweiser bought the exclusive “beer rights” to the game, and there may be more Budweiser ads in total than financial services ads, but, still, this year marks a step upRead More
Banks and marketplace lenders once watched each other with suspicion, but increasingly the two seem to be getting downright cozy. OnDeck CEO Noah Breslow announced on yesterday’s earnings call that SunTrust Banks, Inc. and Bank of America had issued fresh credit facilities to the lender, which specializes in small business loans.Read More
Community banks are taking a more “calculated” approach as the EMV liability deadline approaches.
The clock is ticking on EMV adoption, but one bank, at least, is ready.
First, BBVA purchases Simple to own substantial banking technology. Now, it is making its play to own the players who can invent the next FinTech innovation. Yesterday, BBVA scored two substantial hires, stealing Jeff Dennes from SunTrust Banks Inc. to head BBVA’s business development and digital transformation division, and MarkRead More
SunTrust Banks Inc. just got SMACed. What will be the key areas of focus for bank technology groups in the year ahead? SMAC, says SunTrust CIO Anil Cheriyam — SMAC, as in social, mobile, analytics and cloud. Aligning more closely with the bank’s business units is also a clear agenda itemRead More
Financial data company Bloomberg ranked the banks in the US, and Citigroup came out on top. The bank also finished 9th in the world, while the top spot worldwide went to Qatar National Bank. Ratings for strongest US bank were based on five criteria: Tier 1 Capital to Risk-Weighted Assets Ratio, Nonperforming Assets, Loan LossRead More
Which of the nation’s 20 largest banks seem to have ticked off its customers most over the last year or so? Try HSBC Bank, Sovereign Bank, RBS Citizens, TD Bank and SunTrust Banks. Among the Top 20 banks by deposits in the nation, these five banks had the greatest rateRead More
[Part two of a two-article series on social media traffic at the Top 20 U.S. banks. Part one is here.] Bank of America Corp. is the largest bank in the United States by deposits. And on YouTube and Twitter. According to a Bank Innovation analysis, Bank of America had moreRead More