Post Tagged with: "Super Bowl"

In Super Bowl Ads, Data Shows Finance — Especially PayPal — Scored

In Super Bowl Ads, Data Shows Finance — Especially PayPal — Scored

by February 18, 2016 at 12:32 pm 1 comment

No, this is not a Peyton Manning post. New data released today shows that finance ads during Super Bowl 50 performed better than ever. And PayPal, in particular, posted the highest “likeability” score of any finance ad shown during a Super Bowl, according to ACE Metrix. In total, 11% ofRead More

It’s a Super Sunday for Financial Services Ads [VIDEO]

It’s a Super Sunday for Financial Services Ads [VIDEO]

by February 5, 2016 at 9:59 am 1 comment

There are more companies advertising financial services during Super Bowl 50 than companies advertising beer. Ok, that may be because Budweiser bought the exclusive “beer rights” to the game, and there may be more Budweiser ads in total than financial services ads, but, still, this year marks a step upRead More

Financial Services Super Bowl Ads Touch Down (Sorry)

Financial Services Super Bowl Ads Touch Down (Sorry)

by January 29, 2015 at 11:51 am 2 comments

Blue 56 … Omaha … Set, hut. And the great Super Advertising Bowl is underway. Financial services marketers don’t generally view the Super Bowl in the same must-advertise way as, say, beer makers, but there are still some industry companies that will spend the $4.5 million to hawk their wares during theRead More

Bank of America Scores with Super Bowl Sponsorship of U2 Song’s Premier

Bank of America Scores with Super Bowl Sponsorship of U2 Song’s Premier

by February 3, 2014 at 10:26 am 2 comments

Bank of America Corp.‘s sponsorship of U2’s premier yesterday of its new song during the Super Bowl to promote (RED), the AIDS charity, scored green. While there are conflicting reports as to how much Bank of America spent to be the sole sponsor of the unveiling of “Invisible” during theRead More

VIDEO: Why Bank of America Is Doing a Super Bowl Ad with U2

by January 29, 2014 at 10:19 am 1 comment

Why will Bank of America Corp. be hanging out with U2 during the Super Bowl? Turns out the Charlotte, N.C., bank has made a deal with U2 to appear in a Super Bowl ad, singing its new song “Invisible,” to promote Bono’s Red charity that raises funds for HIV/AIDS treatmentRead More

VIDEO: Sneak Peak at TurboTax’s Super Bowl Ad Reveals the Focus Is on Mobile Onboarding

by January 29, 2014 at 10:07 am 1 comment

Intuit‘s TurboTax unit is paying at least $3 million to advertise during this weekend’s Super Bowl. The focus: the TurboTax onboarding platform. The ad highlights TurboTax’s mobile onboarding process, which some industry insiders have told us is far and away the industry’s best. Check it out the ad for yourselfRead More

Intuit Looks Like the 2014 Super Bowl’s Only Financial Advertiser, and It Is Not Even Using Its Slot

Intuit Looks Like the 2014 Super Bowl’s Only Financial Advertiser, and It Is Not Even Using Its Slot

by January 3, 2014 at 10:04 am 0 comments

Ah, the Super Bowl — where 30 seconds costs around $4 million. To many, the Super Bowl is one of the world’s largest sporting events. To others, the advertising in between the football is the more interesting “game.” The thing is, financial services advertisers appear to be again shunning the SuperRead More

During Super Bowl XLVII, E*Trade Was the Only Financial Services Advertiser

by February 3, 2013 at 9:06 am 1 comment

For financial services marketers, it is anything but a “Super” Bowl this year. According to published reports, E*Trade Financial was the only financial services company spending the $3.8 million for a 30-second spot during this year’s Super Bowl, which featured a skin-of-their-teeth victory for the Baltimore Ravens. That is notRead More

Two Financial Services Ads Slated to “Play” the Super Bowl

Two Financial Services Ads Slated to “Play” the Super Bowl

by January 26, 2009 at 4:30 am 0 comments

So which financial services companies will “play” the 2009 Super Bowl and advertise in the year’s biggest brand moment? As far as I can tell, only two: E*Trade Financial Corp. and H&R Block. These are Adweek’s write ups on each advertiser’s plans: E*Trade Financial Buy: A company spokeswoman said E*TradeRead More