Post Tagged with: "SuperBowl"

hashtag on the brain

HOT HASHTAG: Calculating the Good Vibes of Big-League Bank Advertising

by March 17, 2016 at 8:55 am 0 comments

Does a robust advertising campaign override negative social media sentiments? SunTrust and PayPal’s most recent hashtags born out of their Super Bowl advertising imply, “Yes.” Consider PayPal’s #newmoney hashtag attached to the advertising campaign it unveiled during the most recent Super Bowl. PayPal encourage viewers to change their conception of money, citingRead More