Post Tagged with: "TurboTax"

It’s a Super Sunday for Financial Services Ads [VIDEO]

It’s a Super Sunday for Financial Services Ads [VIDEO]

by February 5, 2016 at 9:59 am 1 comment

There are more companies advertising financial services during Super Bowl 50 than companies advertising beer. Ok, that may be because Budweiser bought the exclusive “beer rights” to the game, and there may be more Budweiser ads in total than financial services ads, but, still, this year marks a step upRead More

Intuit in Marketing Deal with LendingClub for TurboTax

Intuit in Marketing Deal with LendingClub for TurboTax

by February 2, 2015 at 1:36 pm 1 comment

Intuit has creating a deal with LendingClub Corp. to market Intuit’s TurboTax seasonal service to LendingClub’s contacts. The deal resulted in an email marketing effort delivered on Jan. 30. It is not clear whether there will be additional marketing by LendingClub for TurboTax this tax season. The LendingClub solicitation offers consumersRead More

Financial Services Super Bowl Ads Touch Down (Sorry)

Financial Services Super Bowl Ads Touch Down (Sorry)

by January 29, 2015 at 11:51 am 2 comments

Blue 56 … Omaha … Set, hut. And the great Super Advertising Bowl is underway. Financial services marketers don’t generally view the Super Bowl in the same must-advertise way as, say, beer makers, but there are still some industry companies that will spend the $4.5 million to hawk their wares during theRead More

VIDEO: Sneak Peak at TurboTax’s Super Bowl Ad Reveals the Focus Is on Mobile Onboarding

by January 29, 2014 at 10:07 am 1 comment

Intuit‘s TurboTax unit is paying at least $3 million to advertise during this weekend’s Super Bowl. The focus: the TurboTax onboarding platform. The ad highlights TurboTax’s mobile onboarding process, which some industry insiders have told us is far and away the industry’s best. Check it out the ad for yourselfRead More

Intuit Opens APIs Its Financial Data Service to Spur ‘Killer’ Apps

Intuit Opens APIs Its Financial Data Service to Spur ‘Killer’ Apps

by September 11, 2012 at 3:59 pm 1 comment

What’s the next killer financial app? No one knows for sure, but the smart money is on it being built for platforms with lots of customers and many banking clients. Intuit qualifies. For the first time in its history, Intuit, maker of both consumer financial products and core banking software,Read More