Post Tagged with: "TV advertising"

Financial Services Super Bowl Ads Touch Down (Sorry)

Financial Services Super Bowl Ads Touch Down (Sorry)

by January 29, 2015 at 11:51 am 2 comments

Blue 56 … Omaha … Set, hut. And the great Super Advertising Bowl is underway. Financial services marketers don’t generally view the Super Bowl in the same must-advertise way as, say, beer makers, but there are still some industry companies that will spend the $4.5 million to hawk their wares during theRead More

Ally Unveils New Ad Campaign — Prepare to Laugh Your A** Off [VIDEO]

by January 12, 2015 at 10:27 am 0 comments

Ally Bank released two ads today as part of its new marketing campaign, called “facts of life.” The ads are hilarious. The ads play off the “facts” about Ally, comparing them to wildly uncomfortable moments, such as when someone at a meeting doesn’t realize the mute button on a speakerRead More

VIDEO: Did Citibank Pick the Wrong Olympic Skier to Pitch Its Mobile Banking App?

by February 17, 2014 at 1:26 pm 5 comments

Citibank put together a humorous mobile banking ad with U.S. Olympic skier Ted Ligety, but they may have picked the wrong skier. Ligety has had a forgettable Olympics so far. He entered the Sochi games expected to carry home several medals, but instead it was his teammates, Andrew Weibrecht (silver) and BodeRead More

VIDEO: Arvest Bank Uses a Branch to Prove Branches Don’t Matter

by February 13, 2014 at 7:22 am 3 comments

Can we stick a fork in branch banking if a bank proves its branches are worthless? That’s essentially what Arvest Bank, in Bentonville, Ark., has done with its new ad promoting its recently unveiled mobile app. What is striking about the video below is that the customers interviewed at theRead More

Citibank Tests New Balance-Checking Feature in California

Citibank Tests New Balance-Checking Feature in California

by February 10, 2014 at 1:01 pm 1 comment

It seems like everything’s a little easier in California (especially when it’s below freezing in the eastern United States). New York-based Citigroup Inc. released a major update to its mobile apps — version 6.0 — last week, and a major new feature is the ability to check account balances without loggingRead More

VIDEO: Bank of America Shows P2P Enrollment Process

by February 4, 2014 at 11:44 am 1 comment

What is the best way for a bank to promote its P2P funds transfer service? Bank of America took on that question in a little-noticed video it uploaded several weeks ago showing the signup process for its money transfer service. The video is noteworthy not only for its homage to theRead More

Bank of America Scores with Super Bowl Sponsorship of U2 Song’s Premier

Bank of America Scores with Super Bowl Sponsorship of U2 Song’s Premier

by February 3, 2014 at 10:26 am 2 comments

Bank of America Corp.‘s sponsorship of U2’s premier yesterday of its new song during the Super Bowl to promote (RED), the AIDS charity, scored green. While there are conflicting reports as to how much Bank of America spent to be the sole sponsor of the unveiling of “Invisible” during theRead More

VIDEO: Why Bank of America Is Doing a Super Bowl Ad with U2

by January 29, 2014 at 10:19 am 1 comment

Why will Bank of America Corp. be hanging out with U2 during the Super Bowl? Turns out the Charlotte, N.C., bank has made a deal with U2 to appear in a Super Bowl ad, singing its new song “Invisible,” to promote Bono’s Red charity that raises funds for HIV/AIDS treatmentRead More

VIDEO: Sneak Peak at TurboTax’s Super Bowl Ad Reveals the Focus Is on Mobile Onboarding

by January 29, 2014 at 10:07 am 1 comment

Intuit‘s TurboTax unit is paying at least $3 million to advertise during this weekend’s Super Bowl. The focus: the TurboTax onboarding platform. The ad highlights TurboTax’s mobile onboarding process, which some industry insiders have told us is far and away the industry’s best. Check it out the ad for yourselfRead More

VIDEO: Yes, Sex Does, in Fact, Sell for Vodafone Wallet

by January 17, 2014 at 10:18 am 2 comments

WARNING: Some of you may find this video inappropriate. Vodafone Wallet is not pulling any punches — or leaving much to the imagination — with this new TV ad for its mobile wallet (ht David Birch). If sex sells, then this new ad sells it well. Vodafone Wallet went live inRead More