Ally Bank released two ads today as part of its new marketing campaign, called “facts of life.” The ads are hilarious. The ads play off the “facts” about Ally, comparing them to wildly uncomfortable moments, such as when someone at a meeting doesn’t realize the mute button on a speakerRead More
Post Tagged with: "TV"
Can we stick a fork in branch banking if a bank proves its branches are worthless? That’s essentially what Arvest Bank, in Bentonville, Ark., has done with its new ad promoting its recently unveiled mobile app. What is striking about the video below is that the customers interviewed at theRead More
It seems like everything’s a little easier in California (especially when it’s below freezing in the eastern United States). New York-based Citigroup Inc. released a major update to its mobile apps — version 6.0 — last week, and a major new feature is the ability to check account balances without loggingRead More
Bank of America Corp.‘s sponsorship of U2’s premier yesterday of its new song during the Super Bowl to promote (RED), the AIDS charity, scored green. While there are conflicting reports as to how much Bank of America spent to be the sole sponsor of the unveiling of “Invisible” during theRead More
The suspense is over. This morning we showed you 11 of the best bank ads from 2013, and now we’re unveiling the No. 1 ad of the year: Kotak Mahindra Junior Bank Account. The ad features a charming narrative of financial responsibility for young people. What can we say? We’re suckers forRead More
If you work in the financial space, chances are you notice bank ads when they come up on the tube. Which ones made you take notice this year? From the sentimental to the silly, banks occasionally featured celebrities in 2013, but mostly focused on the ordinary folks who make upRead More
In this week’s Bank Innovation podcast, Philip Ryan and Matthew Petrillo discuss the year’s best bank ads, as well as the challenge of getting customers to use personal financial management (PFM) tools.
Ally Bank’s new TV ad centers on the frustrations of banking customer service, and how Ally’s service is better.