TD Bank released a video last Wednesday that is already closing in on 4 million views. Yes, million. Most bank videos would be lucky to have 4 thousand views in that time. We asked TD why this particular video was so popular. Vinoo Vijay, TD’s chief marketing officer, responded in part: TD Bank has aRead More
Post Tagged with: "video marketing"
Wells Fargo & Co., which tends to launch standalone marketing sites more than the average bank, appears to have scored with its new Wells Fargo Works for Small Business website, launched last quarter.
Wells Fargo & Co. has turned to a character named Mr. Fellows to educate students about paying for college in a series of somewhat wacky videos. Getting to class and finishing assignments is less of a problem for today’s students than dealing with debt. The average graduate enters the job marketRead More