Three years ago Jeff Stephens was depressed. As the head of a marketing consultancy with a focus on the financial sector, he was confronted day after day with bank customer indifference and apathy. As Stephens told Bank Innovation, “People would just say, ‘It is what it is.’” So when StephensRead More
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SAN FRANCISCO – Though Americans continue to embrace and adapt digital banking services, they still require incentives to spur them to use a direct bank. “People need a better reason to go direct,” said Jeff Stephens, founder of Tribed, during a panel at last week’s Bank Innovation 2012. “We needRead More
Indifference. That’s the prevailing feeling consumers have toward their banks. At least that’s how Jeff Stephens, chief executive of financial services branding consultancy Creative Brand Communications Inc., feels. “For the longest time, the biggest challenge for FI is apathy,” Stephens tells Bank Innovation. “By and large, consumers are entirely indifferent toRead More