Ally Bank released two ads today as part of its new marketing campaign, called “facts of life.” The ads are hilarious. The ads play off the “facts” about Ally, comparing them to wildly uncomfortable moments, such as when someone at a meeting doesn’t realize the mute button on a speakerRead More
Post Tagged with: "YouTube"
It seems like everything’s a little easier in California (especially when it’s below freezing in the eastern United States). New York-based Citigroup Inc. released a major update to its mobile apps — version 6.0 — last week, and a major new feature is the ability to check account balances without loggingRead More
Banco Santander has recruited legendary actor Robert De Niro to (sort of) promote the bank’s Extra 20 checking product. If you are expecting the “Goodfellas” De Niro, prepare to be shocked.
Wells Fargo & Co. has turned to a character named Mr. Fellows to educate students about paying for college in a series of somewhat wacky videos. Getting to class and finishing assignments is less of a problem for today’s students than dealing with debt. The average graduate enters the job marketRead More
A newly funded Chirpify is moving beyond social selling to facilitate the buying of advertised goods wherever brands are advertising. Chirpify began in July 2011 as Sell Simp.ly, allowing users to buy products by replying to tweets. In early 2012, the company received $50,000 in seed funding and rebranded asRead More
[Part two of a two-article series on social media traffic at the Top 20 U.S. banks. Part one is here.] Bank of America Corp. is the largest bank in the United States by deposits. And on YouTube and Twitter. According to a Bank Innovation analysis, Bank of America had moreRead More
[Part one of a two-article series on social media traffic at the Top 20 U.S. banks. See part two here.] USAA, the financial services company for vets, is the king of social media among the Top 20 banks in the U.S., according to a Bank Innovation analysis. Among the 20Read More
TD Bank has kicked off 2013 with an eye-catching new marketing campaign called Bank Human Again. The TV spots from the campaign depict customers dealing with the sometimes comical inhumanity of banks, such as limited hours of operation. The ad featuring a small business customer dealing with this particular problem can beRead More
There’s a saying, “The weakness of an enemy forms part of our own strength.” Apparently, Capital One Financial Corp. is extremely familiar with that adage. Below is a newly released YouTube clip from Bank of America Corp. featuring the bank’s new Windows 8 mobile app. And Cap One, seizing on theRead More
There’s a long held premise that branches are great channels for advice, that this is the one differentiation that bank branches provide that the Internets could never compete with. There are three problems with this assertion that should rightly challenge the superiority of the branch channel in bank operations today: Customers rarely get advice in […]