Congratulations go out to Bank Innovation member Dr. Hansjörg Leichsenring upon the nomination of his blog, Der-Bank-Blog, for “Finance Blog of the Year.”
Interestingly, the “Finance Blog of the Year” competition itself represents an unique marketing play by its sponsor, Smava, an online provider of personal loans in Germany. The competition, which is located on Smava’s site, puts the lender in the headlines of bloggers like our friend Hans, and gets voters for the award coming to its site. My sense is that the net cost to Smava is approximately, uh, $0.
In sum, vote for Hans’s blog for “Finance Blog of the Year” and when you do, make note of Smava’s marketing score.
To say “Thanks” for supporting me at the competition for the finance blog of the year I will give away to all readers of my blog two free day tickets for the 2011 Invest in Stuttgart, which I won as a prize for third place.
Just click on http://www.der-bank-blog.de/ and leave a comment in the related article.
Thanks to everybody for the support.