Which branded iPhone apps are the most popular?
(I know, it is a question that has just been gnawing at you, right?)
Well, Barclays was the only financial services company to hit the Top 10 with an app, according to a new study by Deloitte. Since it was launched in mid-2009, U.K. credit card company Barclaycard’s WaterSlide app, a game that lets players ride a virtual waterslide, has scored more than 12 million downloads, making it one of the most successful branded apps of all time. The app followed up a wildly popular TV ad (see below).
Are you also wearing your bathing suit to work today?