Melanie Friedrichs of Andera recently discovered Banking By Design from Union Bank, and wrote about it here. This intriguing product allows customers to personalize their checking accounts by choosing the features they want. Bank Innovation decided to give the product a test drive for your viewing pleasure. Union Bank is headquartered in San Francisco and holds assets totaling $88 billion. It is a subsidiary of Mitsubishi UFJ Financial Group.
Great innovation around customization. I will be curious to see how many adopters of this online tool will opt for paper statements and unlimited checks.