Ally Bank released two ads today as part of its new marketing campaign, called “facts of life.”
The ads are hilarious. The ads play off the “facts” about Ally, comparing them to wildly uncomfortable moments, such as when someone at a meeting doesn’t realize the mute button on a speaker phone is not muted.
Each of the two spots released today are but 15 seconds long. The spots were released online, on YouTube, which is interesting in and of itself, because it is clear that Ally is trying to “viral” the ad videos.
Ally will release the spots on TV in “the upcoming months.” The bank used Grey New York for the online video and TV advertising campaign.
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