Every bank wants more millennial customers. They may not have high balances, take out loans, or show loyalty to financial institutions, but — well, someday they will. Maybe. Many banks have advertising targeting millennials, but this one may take the prize. Instead of having a branch at the corner of Fifth of Main, mobile-only BankMobile is located at the corner of “Snapchat and Vine.” BankMobile is a brand of Customers Bank, a $6.5 billion bank helmed by Jay Sidhu, ex-CEO of Sovereign Bank, now Santander.
This video was released in late April, but apparently flew under the radar, compiling just 62 views when this post was published.Like This Post