BankMobile Is All In on Millennials [VIDEO]

Every bank wants more millennial customers. They may not have high balances, take out loans, or show loyalty to financial institutions, but — well, someday they will. Maybe. Many banks have advertising targeting millennials, but this one may take the prize. Instead of having a branch at the corner of Fifth of Main, mobile-only BankMobile is located at the corner of “Snapchat and Vine.” BankMobile is a brand of Customers Bank, a $6.5 billion bank helmed by Jay Sidhu, ex-CEO of Sovereign Bank, now Santander.


This video was released in late April, but apparently flew under the radar, compiling just 62 views when this post was published.

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