Bank of America Wants You to Love Its App [VIDEO]

A series of videos from Bank of America, released this week, features a talking llama that wants you to “llove” your BofA app. The videos feature a deadpan llama describing his mobile app in various absurd situations, such as an alien visitation. Aliens cavort in the background while llama priases the BofA app for alerting him to unusual activity on his account.

A “llove your app” page has been set up to support the campaign, which spans 15 videos. The campaign officially began in April, a bank spokeswoman said.

More than two-thirds of U.S. adult internet users access digital banking, according to a May report from eMarketer. And 81% of digital banking users now use mobile banking. BofA now counts more than 20 million mobile banking users. Its iOS app was last updated August 4, and its Android app was updated July 28.

To learn more about mobile banking, please join us at Bank Innovation Israel in Tel Aviv this November. Learn more here.

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Philip Ryan is Senior Editor of Bank Innovation and Senior Director of INV Fintech. He began covering financial services in 2012 and has more than 15 years' experience in online journalism, which makes him quite old. He can be reached at

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