Robo-Advising on the Rise Among Full-Service Millennials

One fourth of full-service millennial investors have either tried, or are actively using, a robo-advisory platform, according to a new study by J.D. Power.

The study suggests that millennials have now accumulated enough wealth to be in the “sweet spot” for engaging a wealth manager. Digital advisory is also popular among Xennials–those born between 1978 and 1983– with 19% of them using a robo.


In addition, about 28% of millennials rate their satisfaction with the robo-advisor experience higher than their rating for their full service firm, according to the study.

Full service firms will increasingly need to complement high touch with high tech to stay relevant.There is also an increasing number of full-service investors who use a secondary self-directed platform.  As those platforms continue to provide more resources for investor education and guidance, FAs who are not providing a differentiated value proposition may find they will lose client share of wallet to more digital or self-service channels.

J.D. Power surveyed more than 6,500 advised investors between Jan. 3 and Jan. 28, 2017. More information is available here.

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