Turns out, banking apps are higher up in consumers’ smartphones than photo or video apps.
A study by Forrester Research, released this week, indicates that 32% of U.S. adults (18 and over) use banking apps via their smartphones weekly. The same number of respondents indicated using shopping apps weekly, while 30% and 23% said they used photo and video apps respectively.
The leading apps, unsurprisingly, were social networking (57%) and music (44%). From the report:
Consumers in their 30s are the early adopters. They continue to be technology leaders and the early adopters of new technology. They lead the adoption of new technologies like wearables, smartwatches, and personal assistants.
The full report is available here.3 - Readers Like This Post