Top 15 Bank Video Ads of 2017 Page 3

7. PayPal

In defense of two PayPal contributions, the first had a dog in it, and PayPal is continuing the animal trend with this second advertisement for PayPal Instant Transfer. The payments player wants to help stave off that panic we’re all familiar with when we need that purchase now, whether it’s a new family bird or that last-minute holiday gift.

6. Zelle

2017 officially saw P2P banking service Zelle in all of its glory, all three phases met. Consumers used the service through a white-labeled payment platform, or found the service through their mobile banking apps, or perhaps even downloaded the Zelle mobile app — all instances helped along by the app’s ad campaign:

5. U.S. Bank

Millennials might not want to look over mortgages for themselves, but what if their dog wants a yard? This video is for U.S. Bank mortgages, but more importantly, it has a puppy named Squirt. A sad puppy named Squirt. By the end of this video, you might legitimately cheer when Squirt’s owners buy him a house — probably because if they didn’t, you were going to buy him the house.  

4. JPMorgan Chase

Who doesn’t love a great credit card, travel, and James Corden? With picturesque, worldly landscapes and a charming British celebrity host, this advertisement for JPMorgan’s Sapphire Reserve credit card hits all of the right notes before it even touches on the Sapphire’s lengthy rewards.

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