Google Pay Inches Toward Venmo and Zelle with Bill-Splitting, Other New Features

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Google Pay took another step closer to P2P rivals Venmo, Zelle, and Square Cash by introducing a bill-sharing and splitting service today.

The new feature, one among several, arrived as Google combined its P2P app (Google Pay Send, which is no more) with Google Pay, its general payments app. Google has shuffled its payments apps several times int he last few years, most recently combining Android Pay and Google Wallet earlier this year.

Users can also store event tickets, boarding passes, and as well as loyalty cards in the app in a tab labeled Passes, as well as store multiple payment instruments:

Now that you can use Google Pay on desktop or on iOS, in stores or on transit, on your phone or with your Assistant, we’ve also made it easier to manage your payment info in the app or on the web at pay.google.com. Everything is synced with your Google Account, so if you update your payment info on the web, it’ll be reflected on your phone. Plus, if you download the app, you’ll be able to quickly set up eligible cards saved to your Google Account to pay with your phone in stores.

Many of these features were teased at Google I/O in May, but are live as of today. Reaction from payments pundits as to “Why now?” was a virtual shrug:

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