Neobank PurePoint Financial Isn’t Prioritizing Mobile App Launch

Since its February launch, PurePoint Financial, a hybrid physical/online neobank owned by Mitsubishi UFJ Financial Group, or more specifically MUFG Union Bank N.A., has gained 30,000 accounts, with $5 billion in deposits, and plans to build a mobile app. The app will have full banking functionality but have built-in solutions around checking, payments, PFM and offer ...Read More

Monica Melton is an Associate Editor at Bank Innovation. She has worked as a Staff Writer at eMarketer and written for Time Out New York, The Real Deal, and POLITICO among others. Monica obtained her M.A. in international journalism from CUNY Graduate School of Journalism and her B.A. in Communications from the University of Washington, Tacoma. She loves to cook vegan treats and dabbles in photography.