To Cross-Sell to New Account Holders or Not to Cross-Sell?

Cross-selling new accounts or new products/services to consumers is damaging a bank's customer loyalty as well as causing existing customers to give their financial institution a lower Net Promoter Score (NPS), according to a new study. This means that new customers should be immediately marketed an additional product. According to a recent report released last ...Read More

Tatjana Kulkarni is Deputy Editor at Bank Innovation. Before Bank Innovation, she was the marketing coordinator at conference producer Capital Roundtable. Prior to that she was a business reporter for nearly three years at The Deal. She has an M.A. in International Relations from New York University and a B.A. in Journalism from L.I.U. Post. In her spare time she travels as much as possible, making it a point to visit at least one new country per year.

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