Amex Turns to Service-Focused Apps to Add Rewards and Cashback Perks

Rewards and cashback programs, crucial growth tools for credit card businesses, have traditionally been based on what consumers buy. American Express Co. is turning to consumer-focused service apps for giving its customers more tailored rewards, according to the company’s earnings call yesterday evening. With the hyper-competitive rewards space starting to weigh on issuers' bottom lines -- ...Read More

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