BBVA’s Digital Shift Reeled in New Customers, Led Revenue Growth in 2018

BBVA’s new Group CEO Onur Genç could barely get through a sentence during the bank's fourth-quarter earnings call without saying the word "digital." He mentioned digital 34 times in his opening comments alone on Friday, crediting digital transformation with attracting new customers, leading revenue growth and improving efficiency at the Bilbao, Spain-based bank. The number ...Read More

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